The Ultimate Renewable
A Timber Industry, important awareness campaign, provides a universal, positive communications message for the sector to share.
The Ultimate Renewable™
It’s all about reframing forestry in the eyes of the public, by making and continually reinforcing the association between wood and the word ‘renewable’.
Developed by Forest and Wood Products Australia (FWPA) aims to share the environmental advantages of forestry and wood products, as consumers increasingly look for alternatives to unsustainable materials.
The campaign offers a fresh new narrative around forestry that most of the public are unaware of – that wood is a continually renewable resource and that trees in Australia’s commercial forests are replanted.
The unique ability to store carbon is another factor that means wood and any products made from it are an environmentally friendly option across the entire supply chain.
Award-winning architect and host of Grand Designs Australia, Peter Maddison, is the face of the $1.8m media campaign that will cover all major and regional Australian cities across multiple channels directing audiences to Planet Ark’s Make it Wood website … https://makeitwood.org/
The campaign aims to encourage the community to embrace forest and wood products across the supply chain. We encourage industry members to access The Ultimate Renewable™ branding by completing registering.
MGA TMA is fully behind this industry initiative and will be working to ensure engagement and promotion as necessary through the network.
Get involved and support a critical industry initiative. This affects everyone in the Timber Industry. We encourage everyone to support and promote this campaign in any way that they can.
Simply register at https://www.fwpa.com.au/resources/the-ultimate-renewable.html
About Forest and Wood Products Australia
Forest and Wood Products Australia (FWPA) is a not-for-profit industry services company funded by the Federal Government, member levies and research grants. FWPA collaborates with government and industry stakeholders to determine strategy, invest in effective and relevant R&D and deliver programs designed to grow the market for forest and wood products, increase productivity and profitability across the value chain and ensure positive environmental and social outcomes.
